100 points to know about...
Digital accessibility

So far we have studied the legal and ethical approaches toward accessibility.
In this section, we will see how making your site accessible provides you also with many business benefits.

Business advantages that web accessibility offers:

• Better SEO(search engine optimisation). Perhaps it is known that search engines cannot recognize the content of the images of a website, at least for now, but by implementing the functionalities of the accessible web (eg alt text for images), the SEO of a website improves. Search engines value that the website passes the accessibility tests and in some way, they give extra points and improve web positioning.

• Benefits your brand. People appreciate companies that care about them. According to Accenture research, 63% of consumers prefer to purchase products and services from companies that stand for a purpose. If your business reflects your values and beliefs that will increase your reputation among the clients.

• Boosts sales. Around 15 % of the world´s population (around 80 million in EU) suffer from some kind of disability. If you get to people who are currently locked out of your online services, by nature you increase your market reach.

• You can become a market leader . WebAIM’s recent study found that 98% of all top websites failed basic web accessibility standards in 2019. That means having fully accessible apps and services can make you different from your competitors and users can easily distinguish you from the rest.

• Increases site usability . Accessible websites are easy to navigate, read, and load fast. They take into account the various needs of the user and avoid very small text, insufficient contrast between text and background, minimum distances between elements, etc.

• Minimizes legal risks. The legal and ethical obligation to make your digital services inclusive increases along with accessibility awareness. Get ahead now and avoid future lawsuits for not complying with the accessibility guidelines.