100 points to know about...
Eco-Design Web Development

One of the important sustainable web principles is client and project ethos.

When we create digital products and services it is very important to promote Justice, Equity, Diversity and Inclusion (JEDI). Moreover, we should include these principles at every stage of our digital project, including web development. A project ethos with JEDI at its core is more likely to attract people working on it as well as its potential audience. It would also lead to more sustainable practices.

Usually web designers and developers count for excellent internet connection and powerful devices. This fact may influence their work and make them design for their own privilege. As result, less privileged users will be excluded from enjoying their product. These less privileged users are those who have slow internet connections and more basic devices. In a predominantly white and male dominated technology industry, it is very important to enlarge the focus to include this group of people (less privileged, often discriminated). This will lead to creating more accessible and equitable experiences. At the same time, these experiences will be more efficient as they require less data use and less processing energy.

Digital design has the advantage of being interactive and allowing you to get instant feedback from users. Unlike the static design of the past century where product simply existed and established some trends, diversity in a digital design is more about conversation between creators and consumers. Actively involving your audience helps your team be more flexible and open-minded and respond with design that is more inclusive.