100 points to know about...
Eco-Design Web Development

Should websites live forever? Usually in a physical product design, its expiry date is thought of from the very beginning. But what about digital products? Should our content stay online indefinitely or maybe it should be removed when not needed anymore? There is no right answer, as it might depend upon the type of the content. Some need constant updating, some other always remain current. But it is very important to ask yourself these questions from the very beginning in order to reduce waste online. Define processes to archive digital products and remove them from the internet, so they no longer require space and energy to store them.

A content audit can be very helpful in your content strategy. A content audit is the process of collecting and analysing content elements comparing them with the specific performance criteria of a website. Doing this on a regular basis can help to identify trends, fill the gaps, improve page accessibility and download speed, reduce emissions, track editorial changes and so on. They also improve user experience and help you better meet business goals over time.

Content audits answer these key questions:

• Which content performs best/worst against our goals?
• Who is the owner of the content? Who is responsible for its maintenance and updating?
• Which content is out-of-date, or has some factual mistakes, what is missing and what is in excess?
• Does your content meet specific accessibility and sustainability standards?
• Which parts of your content are evergreen (never out of season) and which are time sensitive?

They are also action-driven to help you make important decisions such as:

• Remove: Can you take it away?
• Keep as it is: Don´t touch it.
• Improve: Can you make it better? How?
• Combine: Could it be more useful merged with other content? How?

If you compare your content with a vineyard, than you like a caring gardener should prune it from time to time. It will help you to reap a good harvest.