Lesson 6Content first
- Notion 33 - Content strategy (objectives, audience, and purpose).
- Notion 34 - Think inclusive and equitable design (JEDI practises).
- Notion 35 - Why and how you should avoid Dark Patterns.
- Notion 36 - Accessible content.
- Notion 37 - Content´s expiry date.
- Notion 38 - SEO and keywords.
- Notion 39 - Case analysis: Less is more. (https://a-k-apart.com/)
- Notion 40 - Review / assessment
Notion 38
SEO and keywords.
Target skills
What is SEO?
Simply put, it is the process of improving your site to increase its visibility as the response to search queries.
There is a direct connection between SEO and user experience (UX). Bad design choices for the web pages that hinder user experience have a bad impact on search engine results.
Users want fast-loading pages that help them find the necessary information or accomplish a task using the least clicks possible.
Content findability is also closely connected with the sustainable web design. The more findable content means that the user has to go through fewer irrelevant pages. Fewer pages loaded means fewer server requests and fewer videos and photos loaded. All of that helps to save the energy.
Part of the SEO process is using keywords: words and phrases that describe your content topic.
One of the popular SEO techniques is keyword optimization. It is important to put the right keywords in the right place.
6 Keyword Optimization Tips:
1. Audit your current page SEO.
You should check the following: title tags –unique and about 50-60 characters; meta descriptions – short page descriptions about 100-155 characters; properly formatted headings, short clear URL containing keywords; relevant and aligned with the context alt text for images; working links.
2. Find keywords for your site.
The best way to do it is by using special tools, such as Google Analytics and Google AdWords, or Keyword Magic Tool.
3. Map your keywords.
Once you have a list of keywords, it is important to position them well throughout the pages of the website.
4. Add keywords to your site.
The next step is to add your keywords to the existing content or modify it to include them.
5. Avoid keyword stuffing.
Don´t overload the article with the keywords at the expense of the content. You might be tempted to raise your search ranking, but poor content will produce just the opposite effect.
6. Always be focused on your target audience.
It´s important to remove the keywords that might attract the wrong audience to your site and include instead the search terms that your target audience wants.