Lesson 6Content first
- Notion 33 - Content strategy (objectives, audience, and purpose).
- Notion 34 - Think inclusive and equitable design (JEDI practises).
- Notion 35 - Why and how you should avoid Dark Patterns.
- Notion 36 - Accessible content.
- Notion 37 - Content´s expiry date.
- Notion 38 - SEO and keywords.
- Notion 39 - Case analysis: Less is more. (https://a-k-apart.com/)
- Notion 40 - Review / assessment
Notion 40
Review / assessment
Target skills
Check your understanding of the main concepts of the Notion.
Which of the following is part of a content strategy?
Good job!
Wrong answer
You need to put a face to the person you are creating content for. Once you have identified the target audience and their needs, you can address them in the most effective way. The other two measures are exactly the opposite of a sustainable content strategy.
What does JEDI stand for?
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Wrong answer
Which of the below is a type of dark pattern?
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Wrong answer
Dark Patterns are tricks used by websites, programs, and applications in order to make users do things they didn't intend to. That exactly describes consenting to terms and conditions you don´t want.
Which statement is true?
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Wrong answer
The visibility and findability of a website has nothing to do with its sustainability.
Good job!
Wrong answer
The more findable content means that the user has to go through fewer irrelevant pages. Fewer pages loaded mean fewer server requests and fewer videos and photos loaded. All of that helps to save energy.