100 points to know about...
Eco-Design Web Development

What is GAFAM and which companies form this acronym?

GAFAM is the acronym for five of the most famous technology companies in the world: Google, Amazon, Facebook, Apple and Microsoft.

These companies represent brands with which we interact independently and we are also their customers.
These are 5 companies that have come together to form a new standard. This is possible thanks to technological advances, innovation and other needs that have emerged over time. Among these we have: geolocation, data collection, and segmentation.

Its potential strategy is based on connecting with users. Not only for the connection with daily life, but for the management of user information and the prestige that each brand possesses.

Now let's concentrate on cloud storage.
We have to be careful regarding the use of GAFAM for cloud storage.
The first issue to mention is data privacy. Although most cloud giants have good data encryption, they do not guarantee the secrecy of your data.

This is a big problem for data that should be confidential, such as your personal or business data.
For example in the terms of use of Google Drive, it is clearly stated that uploaded content is analyzed. This analysis has several purposes: to personalize services with information extracted from this private data or to detect prohibited content. Many other services use this type of automatic analysis.

This is also a security issue: if this data is accessible to the storage provider, what happens if the servers are hacked? It would not be easy for hackers to read the data because the data is encrypted before being stored. But if hackers gain access to the decryption keys, then it is a disaster.
What is the impact of media storage?

In general, cloud storage pollutes a lot, in fact research shows that cloud storage consumes more than the airline industry.
However, entities such as Google, Facebook and Amazon have committed to moving their sites to carbon neutrality through carbon offsetting and investment in renewable energy infrastructure such as wind and solar.

Awareness of the impact of data centers water-stressed communities (such as Mesa and Bluffdale) are increasing. In response, companies like Google are committing to becoming 'water positive' by 2030, pledging to 'replenish' 120% of the water they consume in their facilities and offices. By implementing expensive 'closed-loop' water cooling systems companies like Google are able to recycle some of the waste water used in evaporative cooling, although much of the water escapes into the atmosphere during the evaporation process.
In addition to optimizing water use and minimizing 'waste', Google and others are committed to investing in water infrastructure and community resources to improve 'water management' and 'water security'.