100 points to know about...
Eco-Design Web Development

What is UX?

User Experience (UX), and more generally user-oriented design approaches, known as User or Human-Centred Design (ISO 9241-210), have become the new frontier of success for digital services today. UX is one of the main factors behind the success of the world's most popular apps, such as Spotify, Uber or Amazon.

One of the world's most renowned Web usability experts, Jakob Nielsen, estimates that user experience experts will grow from 1 million to 100 million by 2050.

Poorly done UX is probably the most common cause of rapid abandonment on a visited site and certainly of failed online sales, for e-commerce sites.

Errors can be different and affect the visitor in different ways, it also depends on your users and what they expect from you. Even an ugly logo can be discouraging, when a site and its brand heavily rely on image.

Practices to avoid in UX

• Not finding the desired information quickly due to slow loading of pages or incorrect structuring of pages and their levels;
• Lack of links and key information in the positions (footer, sidebar...) where users are used to finding them;
• Confusing or too small images;
• Complex purchasing procedures due to too many required steps or the user gets stuck in front of unclear purchase options (and in doubt does not conclude the operation).
• Not having a functioning chat:

If the chat exists but is ultimately an email, the customer is often disappointed by the lack of real-time response promised by the chat; if the immediate response, on the other hand, is a message from a bot, it is rarely efficient enough to satisfy the customer's demand and replace the human element;

• Outdated or homemade design;

The importance of UX concerning video and audio

• Spam and audio advertising on websites make users want to turn off their computer speakers altogether.
• Unwanted sound can be intrusive and annoying because audio can become a distraction and reduce our effectiveness.

So the video and audio autoplay is a bad practice.
Let's think about this 2 examples:

1. More windows

If a user opens up multiple tabs/windows from search results and a video or audio start, then they all start playing together instead of only the active tab/window. So this creates confusion and discomfort.

2. Screen reader

Video autoplay is not great if you are a screen reader user.
Imagine you open up a new page with a video of a song and you need to listen to the page in order to navigate your way to the controls of the video but you can't hear the screen reader because this song is blasting out in the background.
This is not helpful and accessible.