100 points to know about...
Eco-Design Web Development

Audio and video are used to enhance the experience with webpages.

Audio

About audio, a blind person or a person with visual impairment needs to hear an audio description when important information is visually shown on the screen.

Video

Regarding video, people say they’d like to learn about a new product or service by watching a short video because it is perceived as more desirable: video is ideal to use any time there are many steps, or the process involves movement. We are usually fascinated by storytelling and video is a great way to tell a story and engage people who are drawn to a good story.

Also, videos allow you to establish authority and give a more personal touch to your message. With the video you can show that you are really interested in the relevant topics and what your contribution is intended to be.
Finally, videos are essential for d/Deaf people to make the information they receive accessible.

However we have to remember to use an eco-design
Now it is important to focus on digital eco-design. The use of online video represents between 60% and 90% of the internet traffic.

You have to ask yourself: why am I using the videos? Are they essential? Can I avoid them?
If the video is essential, try to keep it as short as possible. The ideal length depends on its use, but in marketing, it is recommended to make videos of less than 1 minute 30 seconds. We will talk about this topic in the Grain 61.

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