100 points to know about...
Eco-Design Web Development

Generally speaking, on social media sites such as Facebook or Instagram, it is not necessary to compress or reduce the size of a video. This is because these two giants are equipped with a compression algorithm, which processes videos as soon as they are uploaded. If you notice, the same happens with photos!

If, on the other hand, you have your own website, you will at least have to choose how you want to integrate a video. Since video has been implemented in HTML5, it has become much easier to embed files directly into webpages. However, it is still very easy to cause damage, for example by uploading files that are too heavy to be loaded by a user with a poor connection.

The use of hardware codecs and video filters on the GPU (Graphics processing unit) can reduce power consumption significantly. When a developer chooses the most optimized algorithm that takes advantage of the GPU, it reduces power consumption and provides better performance.

Why is it necessary to optimize video?

Video optimization can empower your brand to reach the millions of people who use YouTube (and other major video platforms) to find fun videos and answers to their questions.
Optimizing videos means also to create an excellent source of web traffic. So it is necessary to have videos which give useful and additional information about the topic of our website in order not to create confusion. We have to remember that if videos are not optimized they freeze and people do not see helpful videos but only a source of distraction and annoyance.

What can we do?

• Choose the correct content

We’ve all heard the phrase “Content is King” and that saying could not be more true for video content. Video content has become the preferred medium for consuming information and it’s the easiest way to make an emotional connection with your audience. Furthermore, engaging videos that are optimized properly can rank for related queries on major search engines.

• Create an optimized title

Your title should be a few words long and include the major keyword for which you want your video to rank.

• Use tags wisely

Use ample, relevant keywords. Make sure they fit with your brand and that they will interest the people for whom the video was intended.

• Create a full description

Too many people include only a few sentences in their video description, but this can seriously impact your ability to include keywords and communicate with the algorithm. Articulate your key points from the video and make it easy for the spiders to see the value this video offers.