100 points to know about...
Eco-Design Web Development

Welcome to the next step in your journey!

Now it's time to talk about analytics and why it is important to understand your data traffic.
Data is important and we cannot avoid it. Analytics is a powerful data set, that can indicate to us what works and what doesn´t, helping us make important decisions when it comes to digital products. In this lesson, we will try to learn some basics about data analytics.

What is Analytics

Analytics is a service that enables detailed statistics on visitors to a website to be analysed. The service is used for internet marketing and by webmasters.

First of all, before analysing data, it´s important to decide what data you need to track, which depends upon your site purpose. Some tracking tools may overlap and gather the same kind of data. So, from the sustainability point of view (and not only, but also in terms of user privacy and web performance) it is always good to keep tracking to a minimum.

Setting up

Setting up Analytics is an easy way to understand the performance and visitors to your website. The purpose of using Analytics is to let you know who visits your website, what pages are visited and even how they tend to behave when they visit your website, for example if they move between pages.
After setting up Analytics, you will be able to track and measure the goals you have for your business' website.

Advantages

Some advantages of using Analytics include:

• Information on the amount of visitors converted into buyers
• Information on where visitors to your website are coming from
• Information on traffic coming from mobile or desktop devices
• Information on the traffic and results of each page
• The overall traffic received on your website
• Information on the demographics of your website visitors etc.

All this is valuable information when it comes to evaluating and improving website performance.