100 points to know about...
Eco-Design Web Development

Let's talk about how to turn data into useful information

1. Visitors

In addition to providing visits and access to your site, Analytics allows you to distinguish new visitors from returning visitors. This data can be the answer to a fundamental question on the web: does my website have suitable and interesting content?

2. Content

High percentages of new visitors may be an indication of irrelevant content, but not only that, it is also possible that the data on our pages is not very visible or accessible. That's why Analytics provides in-page data analysis, from which you can understand if a piece of content is well positioned based on the percentage of clicks it gets.
Another significant piece of information about the quality of content can be the average time on the site, if the time is low it almost certainly means that the site in question is poor in content or deals with uninteresting topics.

3. Sources of traffic

Another set of important information comes from the sources of traffic, in this section you can understand where the visits come from, if they are direct, if they come from social networks, from affiliate sites or if they come from search engines and in this case, with which words the site was searched. This can help us understand where to push harder to stand out, or to think of solutions to improve in the areas where it is lacking.
Take for example a site that receives few visits from search engines; it is possible that its pages are not SEO-friendly, i.e. they have not been optimised for Google, Bing, Yahoo & Co.
Knowing the sources through which users have reached our site is fundamental to the analysis because it tells us where the traffic comes from: is it direct traffic, from links or from search engines. In the latter case, I can also see what keywords users have used to access my site.

4. Comments

Another way to understand which strategies are good for advertising purposes is to post comments on a certain day. Let's say you sent out a newsletter and received many more visits than usual, it's great to make a note of this event also to have a way of comparing different types of advertising (whether it's from newsletters, social networks or other).

5. Which devices people use

In addition to all this information, Analytics also provides an analysis of which devices are connecting to your site and on which browsers it is most often viewed. Many visits from mobile devices may make you think it is time to adapt your site to a fluid layout, opt for a mobile version or why not even go for an App!

6. Visits

Visits. I can display total visits (the total number of sessions, not people), unique visitors (the single user visiting the site, marked by a unique IP address), pages visited. It is also possible to view visits by segmenting the users: by language, place of connection, browser used, operating system and other technical details.

7. Bounce rates

The bounce rate allows us to know the percentage of users who leave the site after viewing a single web page within a few seconds. It is therefore an important indicator of non-in-target traffic: a high bounce rate may indicate that the site has some major problem.
We can then see the user's dwell time and, more importantly, know the Sources of traffic and Keywords accessing the site.