Lesson 11Collecting data from visitors
Notion 72
Review
Target skills
Now it's your turn!
Challenge yourself and see if you gained the knowledge on the topic by answering the following questions:
Which of the following is true about cookies and GDPR?
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Google Analytics is an easy to use tool to obtain data from visitors
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Google Analytics is a powerful analysis tool, but it can also be complicated. If you don't have much experience with technology, figuring out how to use Google Analytics can be quite a challenge.
Google Analytics is one of the free products or services offered by Google.
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Google is best known for its 'free' products: Google Search Console, Gmail, Chrome, Google Docs, Google Analytics, etc.
With Analytics you can:
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Some advantages of using analytics include:
-Information on the amount of visitors converted into buyers
-Information on where visitors to your website are coming from
-Information on traffic coming from mobile or desktop devices
-Information on the traffic and results of each page
-The overall traffic received on your website
-Information on the demographics of your website visitors etc.