The Good Manager  >  Training modules

100 points to know about...
Eco-Design Web Development

100
points to know about...
Back to module summary

Notion 82

Why optimize your WordPress?

Target skills

Learn about the benefits of WordPress optimisation.

Optimising the configuration of your WordPress site is not an option. This procedure contributes to the functioning of the site and to a more virtuous digital practice.

Optimise loading speed

One of the first reasons to optimise your WordPress site is to improve its speed. Indeed, the speed of page loading is crucial to ensure, among other things, a good user experience. A site that is too slow to load will drive away the user. Remember that approximately 25% of people abandon a web page if its loading speed exceeds 4 seconds or more.

Guarantee your conversion rate

If the page is too slow to load, the user will give up on the action they were taking, such as buying a product or downloading content...

Control your bounce rate

2 out of 8 people leave a page permanently after 4 seconds. Not taking this into account means losing up to 25% of your audience, which is a huge loss of potential revenue.

Improve your page views

Improving the performance of your website gives visitors the opportunity to view more pages.

Benefit from a correct referencing of your site

Google considers that the speed at which a website loads is one of the determining factors for better referencing.

Controlling your ecological impact

Removing unnecessary features, obsolete content, optimising plugins and themes, choosing a suitable hosting provider are all actions that will free up storage space, limit the negative ecological impact of digital technology and improve fluidity, efficiency and productivity.