Lesson 16Risks in project management communication and sustainability
Notion 108
Review/Assessment
Target skills
Let’s check what you understood and remembered about this lesson on risks in project management communication and sustainability!
What is greenmarketing?
Good job!
Green marketing, unlike greenwashing, is not necessarily a misleading practice. It is about integrating green arguments into your communication, such as the use of green colour, but not only!
In the list below, which practice corresponds to greenwashing?
Good job!
Treewashing can be considered as greenwashing when a company uses it to avoid putting in place other concrete and global actions. The other propositions are good behaviours to adopt in the communication department.
What are the risks for a company doing greenwashing?
Good job!
Indeed, all those propositions are real risks to be taken into account if your environnemental communication gets closer to greenwashing. Can you think about other risks?
True or False? Communication and marketing are totally incompatible with sustainability issues.
Good job!
As we saw with Patagonia, communication and marketing services can speak responsibly about environmental issues. This requires real internal reflection and investment, but the benefits for the company and the environment are real.
What are the reasons for a company to have responsible communication?
Good job!
While neutral or even misleading communication on environmental issues may seem more attractive to companies, responsible communication has many hidden benefits in the end. The figures prove it, so don't hesitate to adopt this approach within your company!