100 points to know about...
Inclusive project management

As said before, companies that have good inclusion practises create a win-win situation for themselves and their employees. This is the reason why more and more companies nowadays have a Corporate Social Responsibility (CSR) strategy

What does CSR mean?

CSR refers to a set of strategies and/or policies that help companies to act in a socially responsible way. A company that integrates CSR strategies into its operations ensures that its business functions ethically. This contributes to the well-being of society and the protection of the environment

There are four areas of CSR

• Environmental responsibility
• Ethical responsibility
• Philanthropic responsibility
• Economic responsibility

A company's CSR policy that focuses on ethical responsibility may include, for example, accessibility practices and equal opportunities for people with disabilities

How to create a good CSR policy?

There are so many things that may constitute CSR. Fortunately, there are always simple steps that can help managers develop a CRS policy. Here are some tips to get them started

• Determine which area of CSR fits the company's business. This way, the chosen area of CSR will be integrated into the company's growth plan and will not interfere with the company's business model
• Find out the ways in which the company can benefit from a CSR policy. Implementing a CSR policy requires the allocation of money and human resources. So if you have positive data, the CSR proposal has more chances of being approved by the stakeholders. The manager's task is to research examples of businesses that have successful CSR policies and benefit from them
• Conduct an up-to-date CSR analysis. Perhaps socially responsible initiatives already exist. It is even better if they are organised by employees. These can serve as inspiration for larger initiatives
• Set realistic targets for actions and results. If the CSR goals are achievable, change is possible. This has a positive impact on both people's perceptions and the company's business
• Develop an honest CSR communication strategy. This is the most important part of the CSR strategy. Stakeholders and other stakeholders need to clearly understand what the CSR plan is. Most importantly, the CSR communication strategy must reflect the integrity of the company. Manipulative marketing techniques could affect public perception. This could have a negative impact on the company's brand
• Track the implemented CSR strategy. It is always a good idea to collect qualitative and quantitative feedback, e.g. from employees. This is a great way to track the success of the CSR strategy. In this way, the strategy can be adapted and improved

Corporate Social Responsibility & Accessibility: What does it look like?

If a company's website and sales page only offers the possibility to interact with the mouse, it is almost impossible for a person with reduced mobility to buy a product online. An example of a good CSR strategy is a company's website where you can navigate with common keyboard commands without using a mouse. This adaptation of the website helps the company to increase sales and the loyalty of its customers. The reason is simple: people can access the content they need

More detailed information on how to create a good CSR policy can be found on the following websites: https://www.investopedia.com/terms/c/corp-social-responsibility.asp https://www.bdc.ca/en/articles-tools/sustainability/environment/corporate-responsibility-7-key-steps;

https://www.thaiwebaccessibility.com/articles/web-accessibility-with-corporate-social-responsibility?lang=en;

https://www.boia.org/blog/valuing-accessibility-should-be-part-of-your-companys-corporate-social-responsibility